The advert includes lines such as "It's not just my heart I don't care about, it's yours", and "every time I told you I loved you I was lying - you are not my priority", which was quickly removed from the advert after a social media backlash.
Their ironic and idiotic campaign was supposed to highlight heart disease as being one of the major killers of Australians, with their statistics showing a heart disease related death occurring every 28 minutes.
The Heart Foundation appears to be blaming the public for this epidemic of heart disease, when really it's THEM who should be held accountable for this epidemic. The Heart Foundation and other government "health" organisations which have been pushing what they think is a "healthy" diet and lifestyle for decades, which most people would say they are doing, but it's actually making this epidemic WORSE.
The Heart Foundation's advice of low fat (and high carb) diets, with low salt, is actually exactly the opposite of what is current evidence-based nutrition advice for heart health! Their nutrition advice is 50 years out of date for what is current and correct nutrition science.
Another example of the Heart Foundation's incompetence was their "tick of approval" logo which could be applied to packaged and processed foods to show how "healthy" they were! People bought this concept for many years, until McDonald's added the "tick of approval" to a range of their products. We know that these junk foods are not healthy, so how was this possible? After some investigations, it was finally leaked that the "tick of approval" was simply a "licensing fee", with no actual scientific or nutritional investigations done on the food products which the tick was applied to. It was simply a marketing gimmick to trick the general public for a (initially) $50,000 per product, and later up to $300,000 per product. In other words, the Heart Foundation were deliberately lying to us all for years to mislead us about what foods were healthy for the heart, just for their financial benefit. With such policies, this organisation simply cannot be trusted to give any health advice.
A link to the Heart Foundation's heartless advert can be found here - https://www.youtube.com/watch?v=xkNwG60zfVk
My father had a sudden and severe heart attack at age 58. His father died at a similar age, also of a heart attack. Heart health and prevention of heart disease in myself, in my clients, and in the general public, is (pun intended) close to my heart.
I have written many articles on heart health, cholesterol, and many other factors related to heart health, all based on current scientific studies. I have also seen many clients with many different heart related symptoms, and I have treated them and seen amazing improvements in their health!
There are many factors which contribute to heart disease, most of which the Heart Foundation don't tell you about. And each person is different, so all the causative factors need to be investigated and treated. Heart disease is a serious issue and prevention is of course the best way to reduce incidences. If you or someone you know has a history of heart disease in their family, or has had heart issues, book in ASAP for a heart health check with me, and I will give the best possible advice to prevent heart disease and reduce symptoms!