This program was not acting in the interests of your health, but for their own interests and profits.
The Heart Foundation tick of approval says that products with their tick have "earned" the right to show this label, based on the amounts of salt, sugar and saturated fat in the products. In reality, they simply give the tick logo to the manufacturer for each product - provided they pay the required license fee! That's all the tick is, a license fee to have this logo printed on their product! It's just pathetic.
When I checked into the tick program many years ago, the license fee was $50,000 per product, and no testing was done. More recently, the license fee had risen to $300,000! That's a lot of profit for doing nothing!
The Heart Foundation say in their press release today that they have finished with this program because the time is right to move to a new system. In truth, they are stopping this program because of a very public recent campaign by many thousands of Australians (myself included) against this outdated, unscientific, and self-serving program. People (especially Nutritionists, who look at the actual ingredients of foods) simply didn't trust the tick program any more, and the public were becoming more educated and vocal about it.
When the Heart Foundation approved the tick to be given to a huge range of McDonalds foods in 2008, this was the start of the public turning against this charity and the tick program. Around the same time, the tick was also approved for brands of pizza, sausage rolls, meat pies and other unhealthy fast foods. This was the turning point for me too.
As scientific research improves and changes in the fields of health and nutrition, so must we also change our beliefs based on scientific evidence. For decades research has shown that saturated fat isn't the health demon that we have been led to believe. It does NOT cause or contribute to heart disease, but in fact protects the heart and reduces inflammation in the body. Trans-fat (from processed foods, fried foods and margarine), sugar and refined grain products are the causes of heart disease, as shown in research for decades.
The Heart Foundation refused to acknowledge this research and stuck to its pre-1960s beliefs. Other countries have dismantled their tick programs because they were no longer scientific or relevant, such as Canada in 2014, yet the Australian program were wanting more profits, at the expense of your health.
The public movement against the Heart Foundation and the tick program shows that we CAN make a change for the better! We CAN force companies and (hopefully) governments to stop serving their own interests for profits and to actually serve us, the PEOPLE. One dodgy program at a time, we (and the truth) WILL prevail!